Through a unique marketing strategy and a change in rules by the Recording Industry of America, Jay-Z’s Magna Carta Holy Grail becomes the first album to be certified platinum on the day of it’s release.
Jay teamed up with Samsung, who bought 1 million copies of the album and gave them away on the 4th of July to Samsung Galaxy users who downloaded the Magna Carta app.
The RIAA in turn changed their longstanding rule that albums could not be certified platinum until 30 days after their release date. Magna Carta becomes the Roc Nation CEO’s 12th platinum album.
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Via: ThisIs50.com
