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Generation Y Not Buying Into Jay Z’s Brand Because They Don’t Trust Him Anymore

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Jay Z seems to be making a new business deal almost every week. The Roc Nation mogul is the true definition of a hustler. And while that is applauded by those who see him as a man who turned nothing into a nearly half billion dollar empire, it’s hurting him among Millennial consumers, also known as Generation Y, according to Business Insider.

Research by celebrity branding expert Jeetendr Sehdev, reveals that Jay Z’s deal with Samsung, who bought one million copies of his Magna Carta Holy Grail album and gave them away for free …read more

Via: ThisIs50.com

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Clik here to view.
  Image may be NSFW.
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